Suspend the feeling of utter disbelief when you see this. Its actually real. It’s a proper, I hesitate to say, “sport” in Finland where some 10,000 girls are doing it. There’s even a national championship. Plus BBC reported on it – you can’t doubt the BBC! It is however quite bizarre, you can’t argue with that.

Hobbyhorsing in Finland

Hobbyhorsing in Finland

World, behold the wonder that is hobbyhorsing. There’s even a documentary about it.

via: Sheila Chipperfield Jnr

Need some coffee? I doubt this will help you quench your thirst, but it’s oddly soothing to watch. Finnish family owned company Paulig has been roasting coffee since 1876, so they know what they’re doing. They’ve teamed up with filmmaker Lucas Zanotto to create this mesmerizing clip. You won’t be able to stop watching it. Too bad we can’t actually taste it as well.

via: the awesomer